HIGHLIGHTS FROM OUR FIRST 30 YEARS:
The Grass is greener
When the owners of Rivard’s Turf & Forage needed an official icon to represent their grass seed company, they called on Ad Monkeys. Already in place was their recognizable wordmark. What was missing was a symbol.
Ad Monkeys worked closely with the owners of Rivard's Turf & Forage to invent the green grass icon seen on these commercial seed bags and a host of other branded materials.
Working closely with our client, the Ad Monkeys creative team began exploring options for a geometric shape that would fit naturally with Rivard’s italic letterforms, but could also stand independently when necessary. The solution was an abstract tuft of grass blades that tucked neatly alongside the typography.
What better way to showcase your brand and product than with an arrangement as fun and relatable as this! Lookin' good, Larry!
Almost immediately, the newly enhanced logo went into effect on retail and commercial seed bag packaging, company vehicles, employee apparel, collateral material, and signage outside the company headquarters located right here in the Red River Valley. Hard to believe all this was more than 15 years ago! Yet the Rivard’s logo stands just as fresh and relevant today... That’s when you know you got it right!
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